Wayfinding Services

  • Five professionals, three men and two women, engaged in a meeting discussing architectural plans on a table with blueprints and documents.

    Conducting Wayfinding Design Reviews

    Reviewing design documents at all stages of building procurement to help ensure that new or renovated buildings will be easy to navigate, and that signs and maps will be effective and easy to understand.

  • Street signs indicating directions to Candler and Memorial Health with a hospital symbol at the top.

    Analyzing Your Site & Facilities

    Performing detailed “environmental analyses” of key components of your wayfinding system – such as circulation, signage, colors, landmarks, and lighting – reporting findings, and making preliminary recommendations.

  • A man wearing teal scrubs is pointing and talking to a woman in a striped shirt who is holding a bottle of water and a phone, while they stand in a hospital hallway. A person in scrubs is standing nearby, and there are other staff and medical carts further down the hall.

    Shedding Light on Customer Wayfinding

    Conducting “user analyses:” interviews, focus groups, and surveys – with customers, staff, managers, and administrators – to learn how well your wayfinding system is working and how it can be improved. 

  • Map of Milwaukee, Wisconsin, showing traffic signs, street names, parks, and notable locations like Froedtert Hospital and the Pettit National Ice Center, with annotations for traffic guidance and directions.

    Developing a Wayfinding Master Plan

    Providing detailed recommendations, priorities, and cost estimates for design, operations, and technology that will improve your interior and exterior wayfinding system.

  • Floor directory sign indicating directions to emergency waiting, exam rooms 1-10, restrooms, café, gift shop, and exam rooms 15-20, 32-35.

    Planning & Designing Effective Signs

    Designing directional and identification signs. Creating sign location plans and associated messages that identify every wayfinding sign, including sign type, location, messages, and arrows. 

  • Floor plan of the Simon Family Tower on Level 7 at Riley Hospital for Children, showing departments, rooms, and facilities, with directions North at the top.

    Planning & Designing Effective Maps

    Designing You-Are-Here maps, Emergency Egress maps, website maps, handheld maps, and specialized maps.

  • Cover slide of a presentation titled 'Staff Wayfinding Training' by the Canadian Museum for Human Rights, featuring a modern glass building with a curved architectural design against a blue sky with clouds.

    Building Operational Programs that Support Wayfinding

    Putting together operational programs that support your wayfinding system, including training staff, communicating directions-related pre-visit information, and managing the wayfinding system itself as circumstances inevitably change.

  • Person holding a smartphone displaying a GPS navigation app with a map and route.

    Integrating Wayfinding Technology

    Analyzing the fit between your goals, user needs, and wayfinding technology products (such as digital signage, interactive maps, kiosks, and smartphone apps). 

  • Annotated map showing road construction to Riley Hospital for Children at IU Health, with comments on design improvements like clearer titles, bullet points, better route highlighting, larger text, and additional info for physicians' offices and roadside directions.

    Reviewing Directional Information on Your Website

    Recommending improvements to the wayfinding-related information on your website.